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Sarkodie is arguably Africa’s biggest rapper, but he is an independent artist. He does run his own record label, SarkCess Music, but that doesn’t explain why he is self-sufficient.
It’s also possible that he chose to remain independent of any record label. So, perhaps we should investigate why he does what he does. He finally addresses the issue to help us better understand it.
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The BET Award-winning rapper explains why he refuses to sign with any of the’so-called’ major record labels. As a result, despite being presented with numerous such opportunities. According to Sarkodie, the majority of them are just con artists, not real businessmen or’real owners,’ as he refers to them. As a result, they are mostly interested in giving a large sum of money.
He calls them ‘Fraud Nixxa(nigga) in suit’ and their true intentions are to gag you with their money. He revealed these in his new freestyle, ‘Fraud Nixxa in Suit.’ “There’s always going to be some fraud nixxa(man) in suit, trying to give you some money to stay mute. Always been part of the game, this ain’t new.
How many be real owners? Just a few,” he said. In view of this, Sarkodie warned his colleague artistes to beware of the record label deals they sign onto. He advised they should trust themselves more than they trust the record label owners who approach them. This is because only a few of them have truly good intentions. “Don’t trust nobody, my (man). Trust you. Ain’t (there’s) nobody real in the game and that’s true.
We (they) got the money to f**k you” Moreover, he did not just leave those allegations as blanket statements. Sarkodie disclosed he had meetings with RocNation in which some of these honest conversations came up. He thanked them for further opening his eyes to many more things.
Also, he noted most of these real conversations he had shaped him for the better. This is why he was able to still succeed as an independent artiste. Besides, he has tasted both sides and he can assure you most of these record labels are not real. He can prove it.
As a result, all those record labels do is milk you dry and then dump you like a parasite when they’re done with you. “All these record labels are sucking a nixxa’s d**k, they just want to ride the wave,” he observed, and this is the sad truth. That is why he chose to remain independent, but if you want to sign with a record label, proceed with caution and due diligence.
He has a history of declining record label deals, including Akon’s record label, Konvict Music. Meanwhile, Sarkodie has been dubbed “Africa’s most successful rapper.”
He has received numerous BET Awards, BET Hip-Hop Awards, and MTV Awards, making him the most decorated African rapper.
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