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Mercedes-Benz and Ludacris have joined together to promote holiday pleasure.
Shoes That Fit collaborated with Mercedes-philanthropic Benz’s program Season to Shine to provide children with new shoes to go to school after the holidays.
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The luxury carmaker also requested the assistance of the Southern hip-hop artist, who acts as one of its brand ambassadors, to distribute additional pairs of shoes to primary school pupils via his Ludacris Foundation.
“It’s all about providing kids memories for the rest of their life,” Luda remarked at Miles Elementary School.
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“And I believe this is one of those days when just getting here and seeing their smiles and making sure that everything is simply provided to them and knowing that we’re here to support and encourage them.”
In a press statement, Mercedes CEO and President Dimitris Psillakis remarked about the Christmas gift, expressing his delight for this year’s shoe campaign.
“We are happy to be collaborating with Shoes That Fit and donating footwear to children around the nation.”
“This is a concrete step toward ensuring that children enter at school confident and ready to learn, play, and thrive,” Psillakis said.
Dr. Lisa Herring, superintendent of Atlanta Public Schools, and Thalise Perry, principal, both talked about the program’s advantages.
They said that by providing the youngsters with the opportunity to get new shoes, they would feel better about themselves and develop in confidence.
According to Herring, Luda and Mercedes’ collaboration gives the youngsters “an chance to have tremendous confidence as they walk confidently in new shoes that have been supplied for them.”
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“When kids feel good about themselves, they look nice [and] perform well in our classroom,” Perry said.
“With so many of our students each day, we want to make sure we can give assistance for them and their families.” And this is one important approach to do so.”
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